Betsy is founder and president of Hippos. She has guided many of the world’s leading healthcare organizations to enhance and protect their reputations, attain market leadership, conduct advocacy and sell their products and services.  She has been a communications consultant to Fortune 50 companies, associations, and universities, their management teams and boards for more than 25 years and is known for helping organizations through major transformation and strategic events. She has deep knowledge of the changing healthcare industry and the issues surrounding value-based care and the pursuit of population health.